books about: added

books about: added

books:

Added

Customer Message Management: Increasing Marketing's Impact on Selling (American Marketing Association)

Tim Riesterer, Diane Emo

South-Western Educational Pub, 2006

Empowered salespeople sell more -- this tells you how
I loved this book. With 25 years of sales experience, I was struck by how little is provided to salespeople. When I pick up the phone, what do I say? This book does an excellent job of focusing on the critical conversations between a salesperson and a ...

The Way to Wealth: To which is added: The Whistle & The Advantages of Drunkenness
Benjamin Franklin

Juniper Grove, 2008

The Way to Wealth is a treasury of the wisdom and values that can lead you to financial security. This edition also includes The Whistle and The Advantages of Drunkenness. The Whistle, a true story from Franklin's youth, teaches the importance of fully understanding the value of something before you purchase it or sacrifice for it. The Advantages ...

The Future of Competition: Co-Creating Unique Value with Customers

C. K. Prahalad, Venkat Ramaswamy

Harvard Business School Press, 2004

Breakthrough Thinking for higher IQ managers
The concepts presented in the book are deceptively easy to gloss over. I do not blame the reviewers at this site who did not 'get it'. This is not something one can expect to read and understand over a coast-to-coast flight like most of the popular business books ...

Lean Solutions: How Companies and Customers Can Create Value and Wealth Together

James P. Womack, Daniel T. Jones

Free Press, 2005

Certain to become a business "classic"
It is desirable but not necessary to have already read Womack and Jones's previously published Lean Thinking before reading this volume. In both, their focus is on "five simple principles" which can guide and inform any organization's efforts to achieve "process ...

The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It

Jeffrey J. Fox, Richard C. Gregory

Wiley, 2004

You gotta read this one!
This book is not a difficult read but it requires some homework to convert the principles to your business. Trust me - this is no Book-Of-The-Month. It might just be the Book-Of-The-Year for professional salespeople.

New England Primer: Improved for the More Easy Attaining the True Reading of English : To Which Is Added the ...

David Barton

WallBuilder Press, 1991

A real eye opener
We heard about this small book and have now bought more than 30 or them. When we show it to our friends, they all want one. People have bought them for their children, grandchildren, and as gifts. It is the perfect illustration of the religious and Christian roots of ...

Lean Thinking : Banish Waste and Create Wealth in Your Corporation, Revised and Updated

James P. Womack, Daniel T. Jones, ...

Free Press, 2003

Lean Thinking
Excellent reading for an explanation of Lean from its history through a vision of what is to become with several well known companies as examples in implementation. I hear the myth about Lean vs. union shops a lot, this book should dispel the rumor that Lean = job ...

Value-Added Selling : How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not ...

Tom Reilly

McGraw-Hill, 2002

Just Closed Largest Order and Made $$$$
I have been a professional salesperson for over two decades, and have sold all over the world. Finding a sales book that actually makes me money is difficult. Most sales books are very general and motivational based. Tom Reilly is right on target. This is not the ...

Leading Corporate Citizens: Vision, Values, Value Added

Sandra Waddock

McGraw-Hill/Irwin, 2005

I'm satisfied with this text.
I quite like this book as it personalizes the issues and I find it addresses ethics for MBAs through a leadership (rather than primarily academic) lens. I've found this to be the "way in" because MBA students are focused on their personal leadership role. It isn't ...

Value-Added Public Relations: The Secret Weapon of Integrated Marketing

Thomas Harris

McGraw-Hill, 1999

Valuable, But Not Up-To-Date
Value-Added Public Relations argues that public relations are key to any successful marketing campaign. The book predominantly rests its premise on the belief that public relations adds credibility, and, thus, "value" to the marketing campaign. While I know plenty of ...

Cooking Without Made Easy: Recipes Free from Added Gluten, Sugar, Yeast and Dairy Produce

Barbara Cousins

Harper Thorsons, 2005

Good
Barbara Cousins is a practicing nutritional therapist. She designed the Cooking Without series to aid her clients. From word-of-mouth and from the recommendation of other nutritionists, Cousins released her cookbooks for the world! This book is excellent from a ...

Value Added Risk Management in Financial Institutions: Leveraging Basel II & Risk Adjusted Performance ...

David P. Belmont

Wiley, 2004

Essential Reading for Risk Managers Implementing BIS 2
Given the dual pressures banks face from regulators and investors to address the challenges of Basle 2 and create shareholder value, this book is highly relevant and timely. It provides practical, concise and real world guidance to any senior bank executive seeking to ...

EVA and Value-Based Management: A Practical Guide to Implementation

S. David Young, Stephen F. O'Byrne

McGraw-Hill, 2000

The EVA Guide which holds nothing back!
This book, together with 'The Quest for Value'by G. Bennett Stewart, III and 'Valuation' by the Tom Copeland, provide a solid backgound on value-based management. S. David Young and Stephen F. O'Byrne give a fair description of their book: 'This book is not a ...

Quality Audits for Iso 9001:2000: Making Compliance Value-Added

Tim O'Hanlon

ASQ Quality Press, 2001

Dr O'Hanlon's book is ensightful and refreshing!
This book is a breath of fresh air in an area made stuffy by boring quality books that make no sense unless you already know your stuff and if you did you wouldn't buy the book in the first place! Dr. O'Hanlon seems to realise this and explains everything using easy ...

The Smart Organization: Creating Value Through Strategic R&D

David Matheson, James E. Matheson

Harvard Business School Press, 1998

Great insights for all concerned with strategy and renewal.
Focusing on large R&D intensive organizations, this book explores nine key principles that make these enterprises effective, such as: open information flow, systems thinking, and continual learning. The author's emphasize the decision making process as a means of ...