books about: advertising

books about: advertising

books:

Advertising

Sway: The Irresistible Pull of Irrational Behavior

Ori Brafman, Rom Brafman

Doubleday Business, 2008

Great content, but is there better treatment of the subject elsewhere?
The Brothers Brafman chose a truly fascinating topic for their book: the irrationalities hard-wired into the human brain that can lead us to make poorer decisions than we might otherwise. A number of books have been written about this topic of late, and this one isn't ...

Purple Cow: Transform Your Business by Being Remarkable

Seth Godin

Portfolio Hardcover, 2003

This is a "must read!"
An easy, entertaining read, this book is full of valuable tips for anybody ready to make changes and truly impact your business by getting your brand noticed. Seth tells you you're either a Purple Cow or you're not. You're either remarkable or invisible. Pick one! ...

Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath, Dan Heath

Random House, 2007

A good book for both marketing newcomers and seasoned professionals
A great source of inspiration for marketing professionals and anyone else who needs their message to stick. In their organized approach to sticky communication, the brothers Heath take their own advice in writing a Simple, Unexpected, Concrete, Credible, Emotional, ...

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Noah J. Goldstein, Steve J. Martin, ...

Free Press, 2008

Great fast read with real knowledge :)
I just finished this book today, and I absolutely loved it !!! I am actually buying more copies for my friends and family in sales, own their own business or have positive ambition :) There are like 50 chapters with 3-5 pages each, kinda. It makes it easy to read ...

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Tim Ash

Sybex, 2008

Easy to digest and results oriented.
The author has accomplished a difficult feat indeed - explaining the variety of methods and mechanisms of multivariate testing simply, plainly, and with real world application. I work in the Direct Response space, we've used multivariate testing for a number of ...

The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell

Back Bay Books, 2002

Must read book
Macolm Gladwell's approach in this book is that of an observer. His deductions are thoroughly logical and offer a refreshing alternative to traditional thought. This book was a joy to read. I am also half way through his second book entitled Blink. As an author he ...

Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results

Jack Mitchell

Hyperion, 2003

Biz book club says, "We love the book".
I facilitate a biz book club for a women's organization and we chose "Hug Your Customer". We were also fortunate to have Jack speak at a luncheon as we are located near his stores. In person, Jack was professional and enthusiastic. The book club loved the book and ...

Thinking with Type: A Critical Guide for Designers, Writers, Edit & Students (Design Briefs)

Ellen Lupton

Princeton Architectural Press, 2004

A solid book for type - with a twinge of humor
I like this book a great deal. The next time I have a chance to use this in a class (to teach) I will. There are lots of good examples, the language is clear, and it's not too ethereal or esoteric. I think it's a great introduction to typography and laid out very well.

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your ...

Jay Conrad Levinson

Houghton Mifflin, 2007

The best marketing book I have ever read!
I just finished the book Guerrilla Marketing by Jay Conrad Levinson. I can honestly say that this book has changed my entire outlook and attitude towards starting a new business. What used to see a completely daunting and unachievable task now seems within reach using ...

Zero Limits: The Secret Hawaiian System for Wealth, Health, Peace, and More

Joe Vitale, Ihaleakala Hew, Ph.D Len

Wiley, 2007

Most amazing book!
This book has transformed my life! I only wish I had read it sooner. Most amazing.

Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs

Joel Comm

Morgan James Publishing, 2008

Best read in a long time!
I dont get much time to read these days but this was a must for me as it spoke of many people I had read about for two to three years and even bought products from. I took it with me on a recent business trip to Spain (where I am writing this from) and read it cover to ...

Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.

Amy Shuen

O'Reilly Media, Inc., 2008

Clear, thought provoking, business altering!
Written in an engaging easy to read style; then you pour some coffee and the implications start to hit you. "If this, then..." and "Hey, we could make money ...". My favorite is "That's how they use the stuff I do! Wow!" Information is presented with an idea, how ...

Word of Mouth Marketing: How Smart Companies Get People Talking

Andy Sernovitz

Kaplan Business, 2006

Every business owner MUST read this!
Watch Video Here: http://www.amazon.com/review/R3VGA7VAALDB3S I don't care what your business is, you can use the techniques of Word of Mouth Marketing easily if you understand how it works. It's not hard, and best of all, it's not expensive. The investment you make ...

ProBlogger: Secrets Blogging Your Way to a Six-Figure Income

Darren Rowse, Chris Garrett

Wiley, 2008

A Great Beginner's Guide to the Field
Are you thinking about starting up a blog and using it as a means of supplementing your income? Then this is a must-have book. It goes through every step of the blogging process. Some the topics covered are how to choose a niche topic, how to find a host, how to ...

unSpun: Finding Facts in a World of Disinformation

Brooks Jackson, Kathleen Hall Jamieson

Random House Trade Paperbacks, 2007

Un Spun- Finding Facts
I loved the Book! Great information for someone that wants to learn the political system. Since there is so much propaganda out there, this was a great book to understanding some of it. Short and to the point...not a big book...but long on fact finding.