books by Leslie Butterfield

books by Leslie Butterfield

books:

Leslie Butterfield

In eigener Sache
Leslie Butterfield

B÷hlau-Verlag GmbH, 2005

Enduring Passion
Leslie Butterfield

John Wiley & Sons Inc, 2005

Enduring Passion: The Story of the Mercedes-Benz Brand

Leslie Butterfield

Wiley, 2005

finally
Leslie Butterfield's ?Enduring Passion" is astonishingly the first book about the history of Mercedes Benz brand. It provides a really broad and tensing look at how the Mercedes Benz brand developed from the foundation of the company in the 19th century untill today. ...

AdValue

Butterworth-Heinemann, 2003

Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business performance effects * Customer effects * Brand effects In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'. The ...

Excellence in Advertising, Second Edition (Chartered Institute of Marketing)

Leslie Butterfield

Butterworth-Heinemann, 1999

Superb collection of articles by current UK ad practitioners
AS the intro says, most people who write books on advertising are either out of the business or not exactly top of their craft. This book brings together leading names such as Steve Henry and Jim Kelly who share their thoughts on various industry trends. Jim Kelly's ...