No Logo: No Space, No Choice, No Jobs | Naomi Klein | NO LOGO will fundementally alter the way...

No Logo: No Space, No Choice, No Jobs | Naomi Klein | Anti-Corporate Handbook

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No Logo: No Space,...

	No Logo: No Space, No Choice, No Jobs Naomi Klein Picador, 2002 - 528 pages average customer review:based on 166 reviews view larger image
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highly recommended

NO LOGO will fundementally alter the way you think about the world.

Naomi Klien's treatise on the anti-corporate movement of the last decade provides tremendous insight into the philosophies behind today's anti-corporate culture, and more importantly, the "branded" society that has spawned it. Well written and intelligent on every level, NO LOGO carefully tracks such disturbing phenomenons as the disappearance of public space, the rise of corporate censorship, and the transformation of living wage jobs for Americans into sweatshop labor in the third world. If you are completely unfamiliar with today's cultural rebellion against corporate control, NO LOGO serves as an excellent introduction, clearly outlining the dubious marketing trend of promoting "brands not products" such that you will never be able to watch commercials the same way again. If you are a seasoned WTO protester or billboard adbuster, NO LOGO will provide you with all the philosophical and factual ammo necessary to start converting your friends away from their unthinking materialistic lifestyle. This book is a must read for anyone who considers themselves and independently thinking consumer, as well as anyone who is interested in the latest cultural rebellion taking place among today's young and disenfranchised.

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Anti-Corporate Handbook

What are the effects of multinational corporations in the Branding Age? Naomi Klein tackles that in this seminal work on the subject. While somewhat dated (published in 2000), it gives the most comprehensive picture of the transition corporations have undergone from providing competent products and services to providing ubiquitous branding and advertising to produce loyalty and sell peripherals. This book gives the total picture of the devastation left in the wake of total corporate dominance in the U.S., Canada, and worldwide.

As she details, what has emerged in the last half of the 20th century is a new kind of totality - an economic imperialism spearheaded by Nike, The Gap, McDonalds, Shell, and Microsoft and their lawyers, contractors, and advertising agencies. As they break open markets, crush competition, and lower wages across the globe they've gotten so powerful as to dictate to scores of countries what their trade and economic policies are going to be. These policies are always anti-Union and terrible for workers, leaving nations worse off than before they were Industrialized and Advertised - creating massive wealth gaps and uneven distributions across the board.

The four major sections of the book: No Space, No Choice, No Jobs, and No Logo, each show in example after example, case study upon study that advertising is the product now and the more money spent in that avenue, the more profitable the corporation can be while taking every opportunity away from the poor and disenfranchised, forcing horrible conditions and worse jobs on them, and decreasing their access to health care and nutrition. This is not an accident. This is a concerted policy foisted upon the world through the corporate enforcement arm of the WTO, World Bank, and U.S. Military.

Is it hopeless? Well, civil disobedience is one way to combat the trends and takeover and Klein offers many suggestions and examples in this book. However even she admits that the situation is bleak.

Good luck . . . and good read.

- CV Rick

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Informatively frustrating

It was well written exploring many aspects of branding, culture jamming, and production.

This book will leave you with frustration and questioning how you change change something, and what CAN you buy that isn't made from Export Processing Zones.

It does give great information but yet leaves you frustrated and feeling helpless that you can't change the current conditions or avoid buying products made in places like china, el salvador, indonesia where they treat their workers worse than dirt.

Great Read!

This book was a real eye opener. I was surprised to read about some of the slimey business practices of big companies like Nike, etc.
All in all, it was a great read for pure interest purposes.

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Insight into an Ad-driven culture

This book offers a deep insight on how advertising are creeping into our lives, even conveyed to us in a subliminal way. If left unchecked, the corporations would be the authors our culture. It also showcases the exploits of major corporations in employment.

However, one must be critical when reading the book, as some of the things Naomi bashes on, such as the Starbucks expansion strategy, are genuine business strategies. In some cases, we have to be realistic and not blindly adopt and anti-corporation stance.

The first 3 chapters, No Space, No Choice, and No Jobs are exceptionally informative, but the last chapter, No Logo, falls short and descends into a boring rant on countermeasures that in my opinion, are far from effective and often, impractical.

Buy the book, read the first 2, skip the last.

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