Internet Riches: The Simple Money-making Secrets of Online Millionaires | Scott Fox

Internet Riches: The Simple Money-making Secrets of Online Millionaires | Scott Fox | A Gold Mine of Useful Tips

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Internet Riches: T...

	Internet Riches: The Simple Money-making Secrets of Online Millionaires Scott Fox AMACOM, 2006 - 288 pages average customer review:based on 92 reviews view larger image
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highly recommended

I learned more than I thought I would.

I'm going to do something I rarely do here. I highly recommend INTERNET RICHES by Scott Fox for anyone who is serious about starting up or improving their Internet business. But I'm also going to recommend you do something else first. If you are just now starting out with your Internet business, read Your Internet Cash Machine by Joe Vitale and Jillian Wheeler first.

The two books cover some of the same content, but the Vitale-Wheeler book is written on a more basic level and is a little easier to comprehend for the beginner. This book goes into much more depth and also covers many subjects not covered in Cash Machine.

For those already involved in an Internet business, you will learn a lot more than you might think. I know I sure did. I found particularly interesting, Chapter 25, where Fox gives some outstanding business advice regarding the value of mistakes and knowing when to change direction.

This is not necessarily an easy read and at times, has a text-bookish feel to it, but the knowledge gleaned is well worth putting forth the time to read this one.

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A Gold Mine of Useful Tips

If you are resolved to begin your own e-business,you get all the inspiration and advice you will need from Scott Fox's Internet Riches: The Simple Money-Making Secrets of Online Millionaires.

Fox is a highly successful e-business veteran who is the director of The Liminal Institute, a think tank based in California dedicated to the promotion of entrepreneurship. Fox states in his introduction that he founded the organization because the secrets of prosperity of the new generation of Internet businesses should be shared. In the past his expertise was only made available to top celebrities and venture capital-backed startups, he is now making it available to everyone through Internet Riches: The Simple Money-Making Secrets of Online Millionaires.

This must-read compilation of useful tips is divided into six parts and concludes with two appendixes, a glossary and an index. Beginning with an assurance that the Internet is alive and kicking in spite of what some "experts" have to say, Fox next proceeds by giving us a broader picture of e-business opportunities by exploring three waves of the Internet's millionaires. The first one he terms the efficiency millionaires who start businesses focusing on helping people and businesses do things faster, easier, or in more entertaining ways. As Fox states, "the key to finding Efficiency Millionaire e-business opportunities is to simply pay attention and keeping track of the needs of the people in your daily life." The second e-business millionaire is the Product Millionaire that can be broken into two categories, those that compete on price and those that compete on selection. The third e-business millionaire is the niche one or those who have profited by recognizing that communities are formed not only based on common social interests, but also on shared purchasing interests.

The next section of the book examines developing your own e-business model where Fox demonstrates the Millionaire Types Theory with a concrete case study showing the steps that an entrepreneur can take to evaluate his or her own interests in order to find a potential million-dollar business idea. In other words, what e-business you should pursue and how to go about finding one that is suitable.

Once you have decided on an e-business, an entire section is devoted to building your business where you learn about technology secrets and strategies, choosing a domain name, choosing a website hosting company, building a website, finding a web designer, e-commerce shopping carts, eBay, website content, reality checks before investing time and money, action plans, and testing your business.

Not to be left out are Internet Marketing Secrets, legal issues and administration. Fox loads up the various sections with Internet Millionaire Secrets. For example, he asserts that we are surrounded by business opportunities that we may not even see. The best of these are simple ideas based on making your customers' lives easier and more efficient. Another tip, you may have an excellent product to sell however friends and relatives try to dissuade you into believing that no one will purchase your goods. However, is this really true and when naysayers claim that "nobody" will buy your product or service, do they really imply that there will be zero customers? As Fox states: "Nobody" probably means nobody I know or nobody in our town, because, in the past, that's as far as most entrepreneurs could afford to market their goods." However, these individuals can't or don't want to look farther then their noses and fail to look at the bigger picture. Remember, the Internet now makes it possible to easily sell worldwide with millions of potential customers.

In addition to these secrets, Fox also provides many concrete examples and case studies illustrating on how you can take advantage of all of the business tools available, however, as he remarks, his book is "not about get-rich-quick schemes or vague strategies for envisioning abundance or positive thinking." In order to profit from this advice and sage counsel, it is imperative that you bring to the table your own creativity, dedication and hard work. Fox doesn't have any magical formulas to instant success, although he can provide those interested in starting their own e-business with some valuable tools to help them on their way.

As an added bonus, the book contains a very useful concluding section or appendixes containing a list of e-businesses that have been discussed in the book, Internet research skills and a glossary of various terms used.

Norm Goldman, Publisher & Editor Bookpleasures

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Inspired me to jump right in

I found this book to be just what I needed to get started with an internet business...now! There are lots of inspiring ideas presented here, and plenty of information for even a non-techie like myself to feel confident enough to jump right in and take action. The book covers areas such as brainstorming for ideas, business models, choosing target markets, web hosting, domain names, building a site, marketing your e-business, and legal issues. Inspirational stories of successful start-ups are also included in the book.

Scott's tone throughout Internet Riches is one of a personal coach leading you through your options, inspiring you to really think about what it is you want to do. I realized that for me, the answer was a business in nature photography because that's where my passion lies. It might seem obvious to have a business that encompasses your passion, but believe me, you can come up with a lot of excuses to not pursue it. Scott's book peels away those excuses...it was like a friendly kick in the pants to just get going and do something! Due to his clear, friendly writing style, I felt I could tackle the logistics of starting an on-line business -- and this was very important to me -- without spending much money.

I've recommended this book to friends, and truly believe that it's an invaluable resource for anyone who's interested in starting an e-business but is unsure about how to proceed.

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Excelent

Excelet book for anyone starting on internet business, couver general information in inteligent format, easy explanation of how to start and how to find tools necessary for it in economic way.

reviews: 1, 2, 3, page 4, 5, 6, 7, 8, 9, 10, 11, 12, 13

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