Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School | John Medina | Brain Rules

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Brain Rules: 12 Pr...

	Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School John Medina Pear Press, 2008 - 460 pages average customer review:based on 48 reviews view larger image
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highly recommended

Knowing The Brain is Great for Business

If you sell anything, need to persuade others, or desire career advancement, you must study this book. Medina's own attractive approach to serious science supports my belief that too many business speeches and presentations are counter-productive to the desired goals. When you want to make a point, convey a serious message and motivate others, you must attract them through the way their brains work. Don't be boring.

Brain Rules

Medina's own work focuses on the impact of genetics on human brain development and psychiatric disorders, but in this book he draws on a broad scope of brain research and translates it into eminently readable prose that the average person can relate to. "Brain rules" are things that researchers know for sure about brain function, and I found the them to be quite interesting and surprisingly applicable to my daily life. Rules cover such things as the impact of sleep on learning, what our attention span is (about 10 minutes!), the significance of exercise on brain function and the mechanisms of stress. The author is a dynamic speaker and his book reflects this same approach to communicating brain science to the average person.

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Walking the talk

John Medina walks the talk! Knows how to grab attention. Well written, DVD supliment is interesting, the website, the slideshow on slideshare is brilliant. Working as a trainer I found the book very useful.

A great read, John Medina does a great job !!

This book is amazing in the fact that John Median makes tough hard science easy to understand, drawing easy to understand analogies and using anecdotes.
The first chapter is imperative, in the fact it allows us to understand why exercise and especially aerobic exercise is paramount, he does not though say much about mental exercise, something I believe is equally significant.
The rest of the book is interesting, but what is really nice about this book is that Medina knows how to write a book every now and then he will stun the reader with short stories, hence capturing and revitalizing interest.

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Superficial