The Elements of Graphic Design: Space, Unity, Page Architecture, and Type

The Elements of Graphic Design: Space, Unity, Page Architecture, and Type | Alexander W. White | Excellent primer for the novice and self-trained

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The Elements of Gr...

	The Elements of Graphic Design: Space, Unity, Page Architecture, and Type Alexander W. White Allworth Press, 2002 - 160 pages average customer review:based on 33 reviews view larger image
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highly recommended

Great fundamentals for an intermediate level designer

This book is perfect for somewhat who is at an intermediate stage in their design skills. Perhaps you've taken a few classes and maybe have done a few projects, freelance or otherwise, and didn't really have an applied approach to what you designed but somehow hashed it out.

I am of course also speaking for myself and found that I needed some solid principles to focus and direct my designing and a frame of reference to guide my learning and development. The Elements of Graphic Design came in perfectly with fundamentals broken down and accompanied by demonstrative graphics.

Having read this book several times I've consolidated a lot of the pertinent information and printed out charts that I keep above my desk for reference. I find now that I have a much more methodical and thorough approach to design projects and the quality of my work has improved drastically.

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Excellent primer for the novice and self-trained

I recently finished reading - and taking copious notes - from The Elements of Graphic Design. As an individual taking himself through the process of learning graphic design without having to go to school, this book is invaluable. White makes the concepts crystal clear and simple prose imbued with his own take on doing design correctly plus doing it well. I've always had a good eye for composition but White's work has helped me see the underlying methods for making my designs better. I'm now building a presentation from his work to share with our marketing team to build a consistent look for our work. His book is a superb work for anyone needing to get a quick grip on design fundamentals, too. Just put them to use! There's no magic here, but there is a right way and a wrong way to do design. White will show you the way.

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The Elements of Graphic Design

The Elements of Graphic Design
By Alex W. White

This is a useful book even for the non-graphic designer. The information given will improve the simplest of documents.

The first sections cover white space, unity (how do you make a design a *design*; a single entity), and Page Architecture. The last section covers Text. Kerning, spacing, paragraphing, the kinds of type (serif, sans serif, decorative, etc.) and lots more.

All the left hand pages contain examples, which are discussed in the inner margin of the right hand page. The right hand page contains the main text.

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Clear understandable and informative

The book serves as an introduction and overview of a large area of study. It is easy to read and understand and gives a very good explanation of what is involved. Has inspired me pursue a degree in graphic design.

well organized for reference

I used the book as reference for teaching design for HS publications. The visual & theoretical information worked well to show how to organize information and why.

reviews: 1, 2, 3, page 4, 5, 6, 7

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