The Dip: A Little Book That Teaches You When to Quit (and When to Stick) | Seth Godin

The Dip: A Little Book That Teaches You When to Quit (and When to Stick) | Seth Godin | Company Reading...

books:

The Dip: A Little ...

	The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Seth Godin Portfolio Hardcover, 2007 - 96 pages average customer review:based on 130 reviews view larger image
	for more information click here

highly recommended

Best Quick Business Read Ever

This is one of the best quick to read business books ever! I have already referred 5 people to read it.

Company Reading...

Quick and easy read, provides a fresh perspective and logic to push on or through obstacles. Suggest you read it in one sitting, then read it again. Gave it one to many Stars...

Short, yet motivational, readable and to the point

Dont buy this book if you normally measure the value of one by number of page and word. Nor you want to read something scholarly, well packed with arguments, references, real life stories and quotes. Buy and read it if you want to appreciate something short but to the point, something that you can read and re read it in your whole life.

p.s. Below please find my favorite passages for your reference.

It's easy to be a CEO. What's hard is getting there. pg 19

It's human nature to quit when it hurts. But it's that reflex that creates scarcity. (And scarcity creates value) pg 31

The typical salesperson gives up after the fifth contact with a prospect. ..80% of these customers uy on the seventh attempt to close the sale. If only the saleperson had stuck it out! pg 46

Selling is about a transference of emotion, not a presentation of facts. If it were just a presentation of facts, then a PDF flyer or a Web site would be sufficient to make the phone ring. pg 47

Persistent people are able to visualize the idea of light at the end of the tunnel when otehrs cant see it. At the same time, the smartest people are realistic about not imagining light when there isnt any.....Winners understand that taking that pain now prevents a lot more pain later. pg 55

Not giving up and abandoning your long term strategy but quitting the tactics that arent working. pg 60

Three questions to ask before quitting: Q1 Am I panicking? Q2 Who am I trying to influence? Q3 What sort of measurable progress am I making? pg 66

We succeed when we are the best in the world at what we do. We failwhen we get distracted by tasks we dont ahve the guts to quit. pg 85?

for more information click here

c'mon, this is a (good) short article, not a book

seth godin's writing has had a huge impact on me and the company i lead. it was his book, purple cow, that -- about 3 1/2 years ago now -- was the tipping point (ha! title confusion!) into our starting a massive internal campaign of change. so i'm usually pretty quick to pick up godin's new books and devour them.

the dip is godin's newest book; and, it seems to me his last couple haven't been as original or strong as previous stuff. this book is one powerful, brilliant, must-read idea: every idea, person and organization goes through a dip (in success, ease, fun, roi, whatever) at some point, often rather early on. it's important to know when to quit (quitting is good) and when to push through the dip.

at about 60 pages, the dip is, perhaps, the thinnest, shortest hardcover book i have ever read. here's what's odd: it's way too long. it's such a great idea, and i DO recommend reading it. but it's an article -- a brilliant article -- and should have been 1/3 the length it is.

anyhow. if it's worth reading (which it is), and only takes about 30 minutes to read (which it does), there's not a lot of sense in complaining about its wordiness or repetition. lots of personal and organizational application.

for more information click here