Meatball Sundae: Is Your Marketing out of Sync? | Seth Godin

Meatball Sundae: Is Your Marketing out of Sync? | Seth Godin | I Wasn't Sure

books:

Meatball Sundae: I...

	Meatball Sundae: Is Your Marketing out of Sync? Seth Godin Portfolio Hardcover, 2007 - 256 pages average customer review:based on 50 reviews view larger image
	for more information click here

highly recommended

First change your model, then your marketing

Seth Godin sums up the central and profoundly important point of this book right here -

"The 'operating system' for marketers is now fundamentally changing. It doesn't matter how big your market share is today. If your product and your marketing are optimized for the older model, you will be defeated by the relentless tide of the New Marketing and the products and services that are designed for it." (p 182)

I hope companies with traditional models are heeding this advice, because it's only a matter of time before those models are Model T's.

"Meatballs" are average products made for average people. "Sundaes" are the new online marketing tools we see evolving and morphing by the day. You can't market meatballs with sundaes because New Marketing is all about quality and niches. The meatball model doesn't mix with the medium of the Web.

Godin tries hard to make his case, using several fascinating case studies and examples of how companies in the most mundane industries imaginable (blenders and notebooks, for example) have thrived by adapting their model to the New Market and then putting together smart sundae strategies.

For all his eloquence,lucidity, and credibility, Godin himself sounds a bit uncertain as to whether he possesses the necessary skill to make his case, going for a hard sell close in the final pages. Boy. If he thinks it's a tough sell, that should give one pause.

Despite the mounting successes scored by companies that embrace New Marketing, much of the business world is oblivious. While in some sectors YouTube is driving big sales, in many more sectors it is viewed as a mere source of personal entertainment. Blogs may be building loyal customer communities for some manufacturers, but for many more, blogs remain an utter mystery.

This book is must reading for business owners and high level execs, no matter what the business or its size. It's an attempt to explain the new marketing imperatives and why you must change your business and embrace them. Its message is similar to that of The Cluetrain Manifesto: The End of Business as Usual, only told more politely, with less ideology and more practical illustrations.

for more information click here

I Wasn't Sure

I'm in the fitness industry, so i wasn't sure if this book would apply to my situation. But it did. I think the concepts in this book apply to all industries. It's a new way of looking at marketing.
I loved how examples where given with different businesses of using old style marketing as opposed to the new age of marketing. Great book. Don't hesitate like I had done. It's worth every penny.

Excellent Book - No Matter What Your Digital Intelligence

This book will make you think, whether your are a digital neophyte or you make your living in the digital world. Seth is thoughtful, plain-spoken, and creative. In one sense, it is an easy read. In another sense, it is very deep and a book you will probably want to re-read and refer to.

for more information click here

Seth deliveres again

Seth Godin is a machine that turns out marketing books that examine, in a particular manner, ordinary events and processes that create extraordinary results. Meatball Sundae: Is Your Marketing out of Sync?

Easy to read and you will likely carry around with you as it is very thought provoking.

Always good... but could have been better

Seth Godin's books are always a good, fast read. But I got really bored with this one. Would be a good book if you have not read his others, but I did not feel like I learned anything from this one.

reviews: 1, 2, 3, 4, page 5, 6, 7, 8, 9, 10

products you might be interested in