The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It | Michael E. Gerber | E-Myth Revisited

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The E-Myth Revisit...

	The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Michael E. Gerber HarperCollins, 1995 - 268 pages average customer review:based on 318 reviews view larger image
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highly recommended

Skipping this book is NOT an option.

Even though Michael Gerber's writing style can have a tendency to drive people up a wall with his telling you the same thing over and over and over and over and using far more words than is necessary, read this book. If you are in business or are thinking about starting about business, reading this book no longer becomes an option for you, it is a must.

Anyone who has ever failed in business will be astounded as Gerber describes, with razor sharp precision, exactly what went wrong. Here, you will learn how to never make those same mistakes again. You will learn how to run your business instead of letting your business run you.

One of the things I appreciate most about this book is how much of what Gerber teaches are the same lessons needed for life itself. In much of what you read here, you could replace the word "business" with words like "life" or "marriage" and the same rules would apply. In fact, as a minister, I employ much of what Gerber teaches here in my marriage counseling. The same principles of primary aims, strategic objectives, organizational objectives, management objectives and system strategies.

Even though Gerber tends to ramble, particularly when telling a story, don't miss this one. Your business will thank you.

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E-Myth Revisited

Did you ever wonder how you can get the same Big Mac from any McDonald's anywhere in the world? Michael Gerber demystifies this by showing that the systems and processes are what makes the business a business, and not just a job for the owner. And how the complications of running every aspect of a business can be broken down into uniformly performed functions - the way a franchise is.

The "E" stands for entrepreneurial and the myth is that most owners are not entrepreneurs but someone who just works in a business where the owner has himself for a boss instead of somebody else. He shows how you can break out of the mold of working in the business to working on the business by establishing the right processes and operating procedures. In effect, he tells you to set up your business the way a franchise is set up - where anyone properly and easily trained can do any job to sell, produce and ship the product and handle the business aspects of operating a business.

I make this book required reading for the clients of my CPA practice and highly recommend it to anyone running a business or organization, or wanting to.

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A good basic primer

If you don't have a business degree, this will at least make you aware of the difference between a job and owning/running a business. Without this knowledge, it'd be a miracle if your business survives.

The E Myth Revisited

This is a must read book for the entrepreneur. It doesn't matter if you are old hat or just thinking.When there is no sense of where to start...look no further! This book opens the mind and provides greater expectation of success.
I operated a franchise for many years without the benefit of this knowledge. It would have been very useful in shaping the past and moving into the future. It reads quickly.It demands ongoing reviews...perhaps with a high lighter in hand...Buy it now. You won't regret it. Share it with someone who needs intelligent direction. Michael Gerber has it right!

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Technical experts take note...

This is a great book those who consider themselves craftsmen in their fields, whether it be woodworking or computer programming, to understand how as businessmen they often fail miserably. Understanding the roles of the Technician, the Manager and the Entrepreneur will help any business owner or someone considering opening a business.

I walked away from this book with a thirst for process. I already have a lot of processes in place now that I credit for my business' success thus far, but this book helped highlight gaps and shortages in my systems planning. I was reinvigorated to gain a better understanding of how my business can service its clients better.

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