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 Casa y Comunidad: ...  

Casa y Comunidad: Latino Home and Neighborhood Design

BuilderBooks, 2006 - 244 pages

average customer review:based on 3 reviews
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Are you prepared? Another 2 million Latino families will enter the housing market by 2010.

This ground-breaking publication takes the first-ever look at the growing and increasingly prosperous Latino community and their housing needs. Casa Y Comunidad: Latino Home and Neighborhood Design helps prepare all segments of the housing industry to truly understand and work with Latinos.

Henry G. Cisneros, former HUD secretary and champion of affordable workforce housing, brings together a dozen contributors?builders, developers, planners, designers, and financiers?who share their expertise and experiences on the challenges and solutions for serving the millions of Latinos who want to own a home.

This well-balanced and comprehensive resource provides information on Latino culture, housing and neighborhood design, financial habits, consumer preferences, and much more. Packed with colorful photos, data, and success stories, Casa Y Comunidad: Latino Home and Neighborhood Design provides you with strategies for reaching and doing business with Latino home buyers.

Sponsored in part by Freddie Mac.


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Breezy enough to enjoy, thorough enough to learn from.

I have been selling houses to Latino families 20 years. What I know, I found reflected in these pages and learned new details of Latino buying habits, family life and demographic distribution. Although the book aims to inform real estate and homebuilding professionals, it is really universal book about doing business with America's largest minority. Read this book, and you will never look at a Latin in the same way again, even if you are one. It's an eye opener that delights and occasionally drops your jaw as you realize the overwhelming impact of Latino growth on every aspect of business, politics and culture.


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intesrest concepts

A good read... nothing very groung breaking as far as information

looks at home building froma different perspective


Missing One Element

The book was very informative but I feel that it left out a key element.
In our area ( Dallas Texas) many of the Latino population perfers to buy a used mobile home that they ca get paid off as fast as possible. Being debt free is important to the Hispanics I've worked with. Many do not like to use banks and prefer to deal in cash. So financing can be challenging. Overall, a very good book.

Jackie Lange
[..]


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