Marketing: An Introduction | Gary Armstrong, Philip Kotler

Marketing: An Introduction | Gary Armstrong, Philip Kotler | Good book

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Marketing: An Intr...

	Marketing: An Introduction Gary Armstrong, Philip Kotler Prentice Hall, 2006 - 656 pages average customer review:based on 21 reviews view larger image
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This Kotler classic helps readers master the basic principles and practices of modern marketing in an enjoyable and practical way. Coverage balances upon three essential pillars?(1) theory and concepts; (2) practices and applications; and (3) instructional support?cultivating an efficient, effective reading and learning environment. Topics include marketing in a changing world; strategic planning and the marketing process; the global marketing environment; marketing research and information systems; consumer and business buyer behavior; market segmentation, targeting, and positioning for competitive advantage; product and service strategies; new-product development and life-cycle strategies; pricing considerations and strategies; distribution channels and logistics management; retailing and wholesaling; advertising and public relations; personal selling and sales promotion; direct and online marketing; the global marketplace; and marketing and society. For practicing Marketing Managers/Marketing Representatives or anyone involved in the marketing, advertising, or selling of goods and services.

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Great Condition

The book was almost brand new and the price was the lowest listed price. It was a great purchase.

Good book

I think the book is good and teaches you a lot about marketing. The book made it to my house earlier than expected I am very happy with everything.

Information somewhat outdated

This book covers what and how marketing should work. This book ignores item such as manufactures don't offer what the consumer wants, only what the manufacturer decides to mfg. An example is all cars offering only shades of gray for interiors. Walmart telling the vendors what price they will produce their product.

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reviews: page 1, 2, 3, 4, 5

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