Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers? coursework and their careers. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career.
I thank John Walker many times over for his diligence in keeping consistent the material with regular updates. Other books are good, but John's is the best. Afer more than 44 times of teaching this class, I will stick with John's text. It is an sperb read for those who are either beginning a career or who may be searching for a place to start. It also ties in nicely with other courses that often capture a readers interest to continue on and seek out more information. It is a great recruitment tool if used well.
