book: Persuasion: Reception and Responsibility (Wadsworth Series in Communication Studies) |...

book: Persuasion: Reception and Responsibility (Wadsworth Series in Communication Studies) | Charles U. Larson

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Persuasion: Recept...

	Persuasion: Reception and Responsibility (Wadsworth Series in Communication Studies) Charles U. Larson Wadsworth Publishing, 2006 - 432 pages view larger image
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PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion.

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