The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies | Stephen E. Heiman, Tad Tuleja | Great B2B Book - It is one of the BEST
books:
The New Strategic ...
The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
Stephen E. Heiman
,
Tad Tuleja
Business Plus
, 2005 - 448 pages
average customer review:
based on 34 reviews
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highly recommended
The
Unique
Sales
System
Proven
Successful
by the
World
s
Best
Companies
Now updated and revised for a
new
century of sales success, this new edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Learn: How to identify the four real decision makers in every corporate labyrinth How to prevent sabotage by an internal deal-killer How to make a senior executive eager to see you How to avoid closing business that youll later regret How to manage a territory to provide steady, not boom and bust, revenue
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An excellent read!
Just when you thought you couldn't improve a masterpiece, Miller Heiman releases an improved version of
Strategic
Selling
. It's a must read!
Lee B. Salz... author of Soar Despite Your Dodo
Sales
Manager
Great B2B Book - It is one of the BEST
This book is still one of the
best
. I recommend it to all the executives and
companies
I work with in turnarounding
sales
organizations and sales people who are struggling in the "strategy" of the deal.
It is a GREAT framework for working a complex sale whether you are
selling
professional services, or a complex, large scale solution.
It is not written and designed for anyone who is selling B2C or selling retail goods. There is no "10 steps to closing the deal" - it's about professional selling.
Best of luck - JosephBMurphy.com
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Very helpful
I am a Regional
Sales
Manager for a medical device company, and this book is extremely helpful for anyone who is
selling
into a complex environment. It gives very useful tips on how to identify exactly where you stand with an account, who's who in an account, and how to cover all of your bases so you don't get torpedo'd by someone who you never even k
new
was involved in the sale in the first place. I bought copies for all of our outside field reps as well.
A Must Have For Sales Personnel
This book, together with "The
New
Conceptual
Selling
" should be mandatory for any
sales
person. It introduces among other things, the concept of the Sales Funnel and of Win Results. If you are interested in repeat business and customer referrals you will not want to miss this book. Highly recommended!
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Review of Strategic Selling
The main gripe I have with this book is that the authors are still
selling
it in the body of the book - well after I've already purchased it! I suppose it's to be expected, they are in
sales
after all...
Even so, it is a good baseline method for anyone that is involved in selling where there is or will be a long term relationship to manage. It draws on principles from other fields such as change management - and while it isn't
new
to learn that you need to identify your influencers, and that you need to show them the "win" that they will achieve by backing you - it is it is good to be reminded of this and the other tenets that are laid out in this book.
Overall, a good purchase
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