Hummer H2 (ColorTech) | John Lamm | Enjoyable Read
books:
Hummer H2 (ColorTech)
Hummer H2 (ColorTech)
John Lamm
Motorbooks
, 2003 - 128 pages
average customer review:
based on 2 reviews
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Witness the stylized street version of the most ferocious 4x4 ever produced with its radar-like gauges and its awesome red "fire" button. Introduced with great fanfare at the Detroit Auto Show, the first new GM-sponsored
Hummer
H2 arrived on-scene in 2000. From its civilian Hummer roots to its ultimate construction and delivery, the full story of the remarkable H2 is delivered in this fabulously illustrated all-color volume.
unbelievable
ok i would like to start out with complimenting the author and illustrators of this book they did a outstanding job. thank you for doing such a great job
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Enjoyable Read
When the latest "What's Hot" list gets published, there is no doubt that the H2 will occupy a top slot. This brief, but fun book gives a nice insight into the development of the H2, and outlines (for the first time I've ever read), the brilliant deal that brought GM and Humvee together to create and market the lastest designer wheels.
The GM/AM General (AM is the firm that produced the original Humvee) deal, which combined the branding and economic power of GM with the uniqueness and techincal genius of the Humvee team allowed both parties to get exactly what they wanted, and brought the H2 to the general public far quicker than either one on their own could have. The development and launching of the H2 should be required reading for both engineering and marketing students.
The story falls a bit as it tries to categorize the H2 driver into one of two classes, and makes a few too many generalizations as to market appeal.
There are some great photos, and some interesting development stories about future
Hummer
/GM vehicles (2 more are scheduled to hit the market by 2010)
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