books:

	Essentials of Health Care Marketing Eric N. Berkowitz Jones & Bartlett Pub, 2006 - 416 pages view larger image
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This book provides a reader with a foundational knowledge of the principles of marketing and their application in healthcare. Moreover, as health care has changed over the past twenty years, this text provides a perspective of how the application of marketing principles also must shift in terms of their strategic application to respond to the changing environmental forces of the marketplace.

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