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book: The Hummer: Myths and Consumer Culture | Elaine Cardenas
 
 


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 The Hummer: Myths ...  

The Hummer: Myths and Consumer Culture
Elaine Cardenas

Lexington Books, 2007 - 284 pages
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The Hummer: Myths and Consumer Culture is a study of the notorious automobile/sports utility vehicle. Featuring more than fifteen essays, this collection analyzes the Hummer through a wide array of disciplines, including material culture, marketing and advertising, popular culture, military technology, urban planning, and political economy. It provides a complete overview of the vehicle: production, marketing aspects, and cultural significance.




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