Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More |...

Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More | Chris Anderson | A superb book

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Long Tail, The, Re...

	Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More Chris Anderson Hyperion, 2008 - 288 pages average customer review:based on 6 reviews view larger image
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highly recommended

The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue.

Winner of the Gerald Loeb Award for Best Business Book of the Year

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

"It belongs on the shelf between The Tipping Point and Freakonomics."
--Reed Hastings, CEO, Netflix

"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."

--Eric Schmidt, CEO, Google

"Anyone who cares about media . . . must read this book."

--Rob Glaser, CEO, RealNetworks

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The Internet does change everything

This is an important book for anyone who wants to understand internet commerce or innovation in services. In addition, "The Long Tail" must be a part of the vocabulary of anyone who wants to talk intelligenly about modern business practices.

The new emphasis on marketing in the new release is a valuable addition to the original.

A current article in HBR attacks the Long Tail on empirical grounds. However, Anderson's response on his website is compelling.

The one quibble with this book is that it is superfluous -- the original essay/article combined with the website covers the issues more fully. However, that said, this book will be more valuable than 90% of the volumes that you have in your business book collection.

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A superb book

Although I try to keep up with hot business books, I missed this one when it was climbing the NY Times Bestseller ranks in 2006. I heard about it in a Q&A session on LinkedIn and decided to read it. Chris Anderson has soundly articulated how the democratization of production and distribution has changed the rules of the game. If you're a creative type trying to produce and sell your own stuff, this book will encourage you to forge ahead. There's a niche out there somewhere that is looking for you.

Very Thought Provoking

This book was recommended to me by a business friend. I am interested in starting an internet business and operate within what Chris Anderson describe as "The Long Tail" of my business sector. Armed with the knowledge and insight from this book, I feel that I am better prepared to launch my business. The best thing about this book is that it is linked to a blog that is constantly updated as well. So, and remaining questions that I had regarding the book were either answered on Chris Anderson's blog (www.thelongtail.com) or I could ask it then and there.

This book will quickly become one of the mandatory pieces of literature for anyone wanting to operate a business or grow an idea on the internet.

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Good but a lot of it was from the blog

The book was pretty informative however a lot of the information that was in it I found a duplication from what was posted on the author's blog. There is a lot of fuel for thought in deciding what kind of business or product to sell considering that there is a niche market for probably anything that anybody can think of. Recommended.

reviews: page 1, 2

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