60s Fashion: Vintage Fashion and Beauty Ads (Taschen Icon Series) | Jim Heiman

60s Fashion: Vintage Fashion and Beauty Ads (Taschen Icon Series) | Jim Heiman | **60s**AD**P*O*P** ART!

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60s Fashion: Vinta...

	60s Fashion: Vintage Fashion and Beauty Ads (Taschen Icon Series) Jim Heiman Taschen, 2007 - 172 pages average customer review:based on 3 reviews view larger image
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This compendium of clothing advertisements brings back the most prevalent looks from the Swinging Sixties. The ubiquitous miniskirt is here in all its glory, along with mod fashions, Gidget/Beach Boys surfer looks, Correges space age clothing and such iconic items as the Rudi Gernreich topless bathing suit and Yves Saint-Laurent's Mondrian dress.

Great review of 60's cultural history

I love this book! It's a great review of the culture of the 60's from the early portion of the decade which still had influences of the 50's to the mod and psychadelic fashions and fads of the latter end of the decade.

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**60s**AD**P*O*P** ART!

The 60S FASHION:VINTAGE FASHION AND BEAUTY ADS book is a fascinating time capsule of ads from the groovy 60s!

Although the book is much smaller than I expected, measuring about 5.75" X 8", it's B-I-G on color pictures.

A brief introduction by Laura Schooling written in English, German and French provide the background info on the times that "were a changing" explaining the youth revolution, rock music, and political upheaval that all lent to the influence of products that follow.

You get to see and read the display copy of many products like Wrangler, Revlon, Ray-Ban, Old Spice, Clairol, Coppertone, and Sears--which are all still around today BTW--among others. I got a big kick out of reading some of the ad copy although some of it comes off as sexist, but it's all in good fun.

I recommend this book to anyone going into advertising or fashion design or to those who enjoy kitschy pop art. Also to those like me who enjoy reading catalog ads. Great FUN!!!

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Fun even if you weren't around in the 60s

Except for a few pages in front giving a brief overview of the era, this book is full of bright, gorgeous ads from the 60s with no additional text. Mostly makeup, hair care, and other products for women, but with a decent amount of men's and children's ads as well.
It was amazing to see all the models who don't look like they were sculpted out of plastic (wrinkles! stray hairs! thick, clumped on mascara!) who still managed to look fabulous.
And going through the ads and counting the companies that are still around today was fun.
Some of the ads are just odd- Pond's Angel Face, tint your face to match your fashions! Centaur Cologne, massage it into your loins!
The best thing about this book was sharing it with older relatives and coworkers- they all LOVED it. It would be an excellent gift for a woman who remembers the 60s. I'm buying the one featuring ads from the 70s next, and hoping for a future book with ads from the 80s.

My only complaint is that the binding is coming loose after quite a bit of handling.

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