Consumer Psychology

Consumer Psychology

The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell

Back Bay Books, 2002

Must read book

+ The Sticking Point
+ Entrepreneurs, heads up!
+ Having been hugely happy with Blink!

Why We Buy: The Science Of Shopping

Paco Underhill

Simon & Schuster, 2000

The Ultimate Guide to Understanding for Retailers Who Want to Better Understand In-Store Consumer Behavior

+ Good book
+ An eye-opening read for this consumer
+ Its a good question to ask from evry customer
+ Excellent read for Retail or Marketing Professionals

Nudge: Improving Decisions About Health, Wealth, and Happiness

Richard H. Thaler, Cass R. Sunstein

Yale University Press, 2008

One of the best in the economics genre

+ This book is awesome!
+ Thought-Provoking and Actionable Across a Wide Range of Topics

Before I get to the book review, note that Thaler has done an excellent 1-hour talk about this book for Authors@Google, which is well worth your time whether or not you actually read Nudge. It's much better than the videos on Amazon. The book. Thaler & Sunstein define their use of the word ...

The Political Brain: The Role of Emotion in Deciding the Fate of the Nation

Drew Westen

PublicAffairs, 2008

Want to Win? Read this Book!

+ the best book ever
+ Every Democratic candidate should read this book!
+ The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
+ Democratic strategists please read this book

On Desire: Why We Want What We Want

William B. Irvine

Oxford University Press, USA, 2005

Thoughtful and easy to read for philosophical novices

+ I want...you to read this book.
+ Worth the Wait
+ Irvine, Christianity and the Steps
+ An Evolutionary Perspective, but Then?

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Dan Ariely

HarperCollins, 2008

Why do we think that way???!!!

+ Delightful
+ A helpful addition to the "flawed reasoning" psychological genre

This was an excellent read. It was entertaining and moved very fast. He provided a lot of information about how we thought and the ways we thought. If you are even remotely interested in how the human mind works, this is an excellent read. We are not the rational animals that we think we are ...

The Design of Everyday Things

Donald A. Norman

Basic Books, 2002

A Must Read for every Designer

+ One of the best books any designer could read
+ Vey fast delivery very prompt service

As a human being we think we know other people and how they see and use products. This book tells many amusing anecdotes about products that were not successful because the designer made the things is a way he would have liked and not in the way real users use it. The book is written full of humor ...

Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything

Stephen J. Dubner

William Morrow, 2006

Enlightened

+ Very interesting, but also very biased
+ One Amazing Book

I found this work to be enlightening and curious. I would recommend this book and the CD's to anyone who has an open mind and wants to really understand social strata and sociology anomalies. It is makes you thing how many more trends have occurred and we have been misdiagnosing there real cause. ...

Influence: The Psychology of Persuasion (Collins Business Essentials)

Robert B. Cialdini

Collins Business, 2007

Everyone Should Read This

+ Insightful
+ Good background
+ What's the difference between several version of the book?
+ Should be required reading

Love Is the Killer App: How to Win Business and Influence Friends

Tim Sanders

Three Rivers Press, 2003

TRUE inspiration...changed my life

+ How to produce scalable value in the lives of others!
+ The LoveCat Vibe
+ high quality
+ My favorite read of 2008 so far

Blink: The Power of Thinking Without Thinking

Malcolm Gladwell

Back Bay Books, 2007

blink...and then it's gone

+ Entertaining, Educating, Provocative

There's not much substance to this book. Rather than being a resource of information, it is merely a book of examples. There is no broad takeaway you can gather from it after reading except to say perhaps that many of our decisions are based on split-second thoughts. But did you really need to read ...